The Art of Pricing Correctly:
The Art of Pricing Correctly: Why Overpricing Your Costa Brava Home Is the Biggest Enemy of a Successful Sale
In recent weeks, if you’ve been browsing real estate portals, you’ve probably noticed a striking trend: properties announcing significant price reductions.
At first glance, some might think the Costa Brava real estate market is experiencing a general downturn. But the reality is very different. We are not facing a price crisis, but rather a rebound effect caused by overpricing.
Understanding the phenomenon: what has really happened?
At the end of last year, we saw a wave of “top-tier” properties entering the Costa Brava market with completely unrealistic asking prices. Homes that between 2021 and 2024 were selling for around €900,000 suddenly appeared on the market for more than €1.3 million, without any objective justification.
Costa Brava is a privileged area with strong international demand. However, foreign buyers are well-informed: they compare properties and understand the true market value per square meter. Their response has been clear — they are simply unwilling to pay inflated prices.
The penalty of having a “dead” listing on the market
When a property enters the market far above its real value, the outcome is predictable:
- No genuine interest: the property sits on the market for months without attracting serious viewings.
- Growing frustration: owners watch time pass while the sale remains stalled.
- The market’s “penalty”: to reactivate interest, sellers are forced to apply substantial price reductions. This sends a warning signal to buyers, who then become more aggressive with their offers.
Ultimately, overpricing severely damages a property’s reputation. A house that “burns” its initial launch loses impact and freshness, often ending up selling below what it could have achieved with the right pricing strategy from day one.
Finques Santa Cristina’s advice: stay realistic and rely on accurate valuations
As local market experts, our advice is simple: when valuing a property, don’t be dazzled by unrealistic asking prices.
Setting the initial price too high based on unrealistic expectations will only lead to frustration. The Costa Brava market remains strong and attractive, but only for properties positioned at real and competitive market prices.
At Finques Santa Cristina, we evaluate every property using real closing data, analyzing buyer profiles to ensure a successful market launch. If you want to sell, let’s do it right from day one.
Do you want to sell a property?
Find out the market value by requesting a free evaluation from Immo El Portalet